Evaluating Content Quality
Applicable to: All blog posts
Focus: Wordiness, focus, truthfulness, and content grounding
Scoring: 20 points total
Core Questionsโ
Wordiness and Concisenessโ
- Concise Language: Is the writing concise without unnecessary words or phrases?
- Clear Structure: Are sentences and paragraphs well-structured and easy to follow?
- Elimination of Redundancy: Are repetitive phrases or concepts avoided?
- Precise Vocabulary: Are words chosen for precision and impact rather than wordiness?
Focus and Coherenceโ
- Single Focus: Does the post maintain a clear, single focus throughout?
- Logical Flow: Is the content organized in a logical, easy-to-follow sequence?
- Relevant Content: Is all content directly relevant to the main topic?
- Clear Transitions: Are transitions between sections smooth and purposeful?
Truthfulness and Authenticityโ
- Factual Accuracy: Are all claims and statements factually accurate?
- Personal Experience: Are personal experiences and anecdotes genuine and authentic?
- Honest Reflection: Is the content honest about challenges, failures, and learning?
- Avoidance of Exaggeration: Are claims realistic and not overstated?
Content Groundingโ
- Source Attribution: Are sources, references, and influences properly attributed?
- Original Content: Is the content original and not copied from other sources?
- Personal Voice: Does the content reflect the author's genuine voice and perspective?
- Grounded Examples: Are examples and case studies based on real experiences?
Specific Criteriaโ
Wordiness Assessmentโ
- Sentence Length: Most sentences are under 25 words
- Paragraph Length: Paragraphs are 3-5 sentences maximum
- Active Voice: Active voice is used instead of passive voice
- Elimination of Filler: Words like "very," "really," "quite" are minimized
- Concrete Language: Abstract concepts are explained with concrete examples
Focus Assessmentโ
- Clear Thesis: The main point is stated clearly in the introduction
- Consistent Theme: All sections support the main theme
- No Tangents: Tangential content is removed or clearly connected
- Purposeful Content: Every paragraph serves a specific purpose
- Strong Conclusion: The conclusion reinforces the main point
Truthfulness Assessmentโ
- Verifiable Claims: All factual claims can be verified
- Personal Honesty: Personal experiences are described honestly
- Acknowledgment of Limitations: Limitations and uncertainties are acknowledged
- No Fabrication: No fictional scenarios are presented as real
- Balanced Perspective: Both successes and challenges are presented
Content Grounding Assessmentโ
- Original Ideas: Ideas are original or properly attributed
- Personal Experience: Content is based on genuine personal experience
- Specific Examples: Examples are specific and detailed
- Authentic Voice: The writing voice is authentic to the author
- Grounded Insights: Insights are based on real experience, not speculation
Key Questionsโ
- Is the writing concise and focused without unnecessary wordiness?
- Does the content maintain a clear focus throughout?
- Are all claims truthful and grounded in real experience?
- Is the content original and authentically the author's voice?
- Are examples and anecdotes genuine and specific?
Combined Processโ
This rubric should be used in combination with the general blog evaluation criteria to ensure both content quality and professional impact are properly assessed.
Quality Thresholdโ
- Ready to Publish: 16+ criteria met (80%+)
- Needs Minor Revision: 12-15 criteria met (60-79%)
- Needs Major Revision: Below 12 criteria met ("under 60%")
Content Planning Templateโ
Wordiness Reductionโ
- Eliminate filler words: Remove "very," "really," "quite," "somewhat"
- Use active voice: Convert passive constructions to active
- Shorten sentences: Break long sentences into shorter, clearer ones
- Remove redundancy: Eliminate repetitive phrases and concepts
- Choose precise words: Use specific, impactful vocabulary
Focus Improvementโ
- State clear thesis: Begin with a clear main point
- Remove tangents: Eliminate content that doesn't support the main point
- Strengthen transitions: Ensure smooth flow between sections
- Maintain consistency: Keep the same focus throughout
- End with purpose: Conclude by reinforcing the main point
Truthfulness Enhancementโ
- Verify all claims: Ensure factual accuracy of all statements
- Be honest about experience: Describe genuine personal experiences
- Acknowledge limitations: Admit uncertainties and challenges
- Avoid exaggeration: Keep claims realistic and achievable
- Present balanced view: Show both successes and failures
Content Groundingโ
- Use personal examples: Base content on genuine personal experience
- Provide specific details: Include concrete, specific examples
- Maintain authentic voice: Write in your genuine voice and style
- Attribute sources: Properly credit influences and references
- Avoid speculation: Base insights on real experience, not assumptions