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Evaluating Blog Personality

Applicable to: All blog posts
Focus: Writing personality, voice, and general writing techniques
Scoring: 25 points total

Core Personality Elements​

Authentic Voice and Tone​

  • Consistent Voice: Does the writing maintain a consistent personal voice throughout?
  • Authentic Tone: Is the tone genuine and reflective of the author's personality?
  • Personal Connection: Does the writing create a personal connection with readers?
  • Unique Perspective: Does the content offer a unique, personal perspective on the topic?

Writing Personality Traits​

  • Approachable: Is the writing accessible and not overly academic or technical?
  • Confident: Does the author demonstrate confidence in their knowledge and experience?
  • Humble: Is there appropriate humility and acknowledgment of limitations?
  • Curious: Does the writing show genuine curiosity and learning mindset?
  • Engaging but Truthful: Is the content engaging to read while maintaining complete honesty and authenticity?
  • Fun to Read: Does the writing have personality and energy that makes it enjoyable to read?
  • Tactical and Minimal: Are insights presented in a practical, actionable way without unnecessary complexity?

Engagement and Relatability​

  • Relatable Examples: Are examples and stories relatable to the target audience?
  • Emotional Connection: Does the writing create appropriate emotional engagement?
  • Conversational Style: Is the writing conversational without being unprofessional?
  • Inclusive Language: Does the writing use inclusive, welcoming language?

Writing Technique Assessment​

Narrative Structure​

  • Clear Story Arc: Does the post follow a clear narrative structure?
  • Compelling Opening: Does the introduction hook the reader effectively?
  • Smooth Transitions: Are transitions between sections natural and purposeful?
  • Satisfying Conclusion: Does the conclusion provide closure and value?
  • Easy to Follow Chain of Thought: Is the logical progression of ideas clear and easy to track?
  • Consistent Organization: Does the post follow a consistent organizational pattern?

Language and Style​

  • Varied Sentence Structure: Does the writing use varied sentence lengths and structures?
  • Precise Word Choice: Are words chosen for maximum impact and clarity?
  • Active Voice: Is active voice used effectively throughout?
  • Concrete Language: Are abstract concepts explained with concrete examples?
  • Clean and Easy to Derive Insights: Are key insights presented clearly and are they easy for readers to extract and apply?

Engagement Techniques​

  • Rhetorical Questions: Are rhetorical questions used effectively to engage readers?
  • Personal Anecdotes: Are personal stories and experiences woven naturally into the content?
  • Reader Direct Address: Does the writing speak directly to the reader when appropriate?
  • Call to Action: Is there a clear, compelling call to action or next step?

Specific Writing Techniques​

Opening Techniques​

  • Hook with Story: Opens with a compelling personal story or anecdote
  • Question Hook: Opens with a thought-provoking question
  • Statistic Hook: Opens with a surprising or relevant statistic
  • Contrast Hook: Opens with a contrast or contradiction
  • Scene Setting: Opens by setting a scene or describing a moment

Body Development​

  • Problem-Solution Structure: Clearly identifies problems and provides solutions
  • Chronological Flow: Uses time-based organization when appropriate
  • Cause and Effect: Explains relationships between concepts and outcomes
  • Compare and Contrast: Uses comparison to clarify concepts
  • Process Explanation: Breaks down complex processes into understandable steps

Evidence and Support​

  • Personal Experience: Uses genuine personal experiences as evidence
  • Specific Examples: Provides concrete, specific examples
  • Analogies and Metaphors: Uses analogies to explain complex concepts
  • Data and Statistics: Incorporates relevant data when appropriate
  • Expert Opinions: References credible sources and expert perspectives

Closing Techniques​

  • Summary and Synthesis: Summarizes key points and synthesizes insights
  • Future Implications: Discusses implications for the future
  • Personal Reflection: Includes personal reflection on lessons learned
  • Call to Action: Provides clear next steps for readers
  • Open Questions: Leaves readers with thought-provoking questions

Key Questions​

  1. Does the writing reflect an authentic, consistent personal voice?
  2. Are the writing techniques appropriate for the content and audience?
  3. Does the personality come through without overshadowing the content?
  4. Is the writing engaging and relatable to the target audience?
  5. Do the writing techniques enhance rather than distract from the message?
  6. Is the content engaging but truthful, fun to read, and tactically minimal?
  7. Are insights clean and easy to derive, with an easy-to-follow chain of thought?
  8. Is the organization consistent and logical throughout?

Combined Process​

This rubric should be used in combination with the content quality evaluation and general blog evaluation to ensure comprehensive assessment of both personality and content quality.

Quality Threshold​

  • Ready to Publish: 20+ criteria met (80%+)
  • Needs Minor Revision: 15-19 criteria met (60-79%)
  • Needs Major Revision: Below 15 criteria met ("under 60%")

Personality Development Template​

Voice Strengthening​

  • Identify your unique perspective: What makes your viewpoint different?
  • Develop consistent tone: Choose 2-3 personality traits to emphasize
  • Use personal stories: Include genuine personal experiences
  • Show vulnerability: Share challenges and learning moments
  • Maintain authenticity: Write as yourself, not as someone else

Engagement Enhancement​

  • Ask questions: Use rhetorical questions to engage readers
  • Create dialogue: Write as if speaking to a friend
  • Use inclusive language: Make readers feel included and valued
  • Share struggles: Show the human side of your journey
  • Celebrate wins: Share successes and lessons learned

Technique Refinement​

  • Vary sentence structure: Mix short and long sentences
  • Use active voice: Make writing more direct and engaging
  • Choose precise words: Use specific, impactful vocabulary
  • Create smooth transitions: Connect ideas naturally
  • End with purpose: Provide clear value and next steps

Personality Balance​

  • Be confident but humble: Show expertise without arrogance
  • Be personal but professional: Share personality while maintaining credibility
  • Be specific but accessible: Use concrete examples without jargon
  • Be honest but optimistic: Acknowledge challenges while showing hope
  • Be unique but relatable: Stand out while connecting with readers
  • Be engaging but truthful: Make content fun to read while maintaining complete honesty
  • Be tactical but minimal: Provide practical insights without unnecessary complexity
  • Be organized but flexible: Maintain consistent structure while allowing natural flow

AI METADATA - DO NOT REMOVE OR MODIFY​

AI_UPDATE_INSTRUCTIONS:

This rubric should be automatically re-evaluated every time any blog post is updated.

The AI should check each criterion against the current blog post content and update the markdown checkboxes accordingly.

1. SCAN_SOURCES: Read the current content of any blog post in /blog/ directory

2. EVALUATE_CONTENT: Check each criterion against the blog post content

3. UPDATE_CHECKBOXES: Mark criteria as completed [x] or incomplete [ ] based on current content

4. CALCULATE_SCORE: Count completed criteria and update quality threshold status

5. MAINTAIN_FOCUS: Keep evaluation focused on personality, voice, and writing techniques

6. PRESERVE_STRUCTURE: Maintain the rubric structure while updating checkboxes

CONTENT_STRUCTURE:

- Authentic Voice and Tone: 4 criteria for consistent voice and authentic tone

- Writing Personality Traits: 4 criteria for approachable, confident, humble, curious writing

- Engagement and Relatability: 4 criteria for relatable examples and emotional connection

- Narrative Structure: 4 criteria for clear story arc and compelling structure

- Language and Style: 4 criteria for varied sentence structure and precise word choice

- Engagement Techniques: 4 criteria for rhetorical questions and personal anecdotes

- Opening Techniques: 5 specific criteria for different hook types

- Body Development: 5 specific criteria for organizational structures

- Evidence and Support: 5 specific criteria for personal experience and examples

- Closing Techniques: 5 specific criteria for effective conclusions

EVALUATION_CRITERIA:

- Voice: Consistent, authentic, personal, unique perspective

- Personality: Approachable, confident, humble, curious

- Engagement: Relatable, emotional connection, conversational, inclusive

- Structure: Clear arc, compelling opening, smooth transitions, satisfying conclusion

- Language: Varied structure, precise words, active voice, concrete examples

- Techniques: Rhetorical questions, personal anecdotes, reader address, call to action

CHECKBOX_UPDATE_RULES:

- Mark [x] if criterion is clearly demonstrated in current blog post content

- Mark [ ] if criterion is missing or insufficiently addressed

- Update based on actual content, not assumptions

- Be strict in evaluation - only mark complete if clearly present

SCORE_CALCULATION:

- Count total [x] checkboxes across all criteria

- Apply quality threshold: 20+ for publish-ready, 15-19 for needs revision, "under 15" for major revision

- Update status indicators based on current score

UPDATE_TRIGGERS:

- Blog post content changes

- New content added to any blog post

- Existing content modified or removed

- Blog post structure changes

- Content personality improvements

FORMATTING_RULES:

- Use [x] for completed criteria, [ ] for incomplete

- Maintain consistent checkbox formatting

- Preserve all section headers and structure

- Keep quality threshold calculations accurate

- AVOID MDX-BREAKING CHARACTERS: Do not use < > & characters without quotes

- Quote values containing < > & characters (e.g., "under threshold" instead of less-than-threshold)

- Use "less than" or "under" instead of < symbol

- Use "greater than" or "over" instead of > symbol

- Use "and" instead of & symbol when possible

UPDATE_FREQUENCY: Every time any blog post is modified or this rubric is accessed