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Enhancing the Google Search Experience

Purpose of POC​

I want to see what it will take to change what google says about my website(s). In the Before Changes section, we see the google search results prior to my changes along with observations. In the After Changes section, we should how google behaves after the SEO/SGE focused updates to improve the experience.

Before Changes​

image of google search before my changes

Initial Search Results Analysis​

Search Query: "What is the bytesofpurpose site about"

Key Observations:

  • Limited Brand Recognition: Google's results showed no awareness of the site owner or personal brand
  • Generic Content Focus: Results were primarily focused on the technical blog content without connecting it to a specific person
  • Missing Portfolio Integration: No mention of the portfolio or resume hosted on the same domain
  • Docusaurus Default SEO: Results reflected the out-of-the-box Docusaurus SEO without personalization
  • No Personal Attribution: Search results didn't identify who was behind the content or site

Technical Issues Identified:

  • Lack of structured data for personal branding
  • Missing author information in search results
  • No connection between blog content and professional portfolio
  • Generic meta descriptions without personal context
  • Insufficient internal linking between different site sections

Search Result Quality:

  • Results were technically accurate but lacked personal context
  • No mention of the site owner's expertise or background
  • Generic descriptions that could apply to any technical blog
  • Missing professional credibility indicators

Changes​

After Changes​

image of google search after my changes

Improved Search Results Analysis​

Search Query: "What is the bytesofpurpose site about"

Key Improvements Achieved:

  • Personal Brand Recognition: Google now clearly identifies the site owner by name in search results
  • Integrated Professional Identity: Search results now connect the blog content with the portfolio and resume
  • Enhanced Context Understanding: Google demonstrates awareness of the site's dual purpose (blog + portfolio)
  • Professional Attribution: Results now attribute content to a specific individual rather than generic blog
  • Cross-Section Linking: Google recognizes the relationship between different sections of the site

Technical Improvements Realized:

  • Structured Data Integration: Author information and personal branding now appear in search results
  • Enhanced Meta Descriptions: Personalized descriptions that include professional context
  • Improved Internal Linking: Google now understands the connection between blog and portfolio content
  • Author Schema Implementation: Proper author attribution in search results
  • Professional Context: Search results now reflect the site's professional purpose

Search Result Quality Enhancement:

  • Personal Context: Results now provide personal context about the site owner
  • Professional Credibility: Search results establish professional expertise and background
  • Comprehensive Site Understanding: Google now recognizes the full scope of the site's content
  • Brand Coherence: Consistent messaging across different site sections in search results
  • Professional Attribution: Clear identification of the content creator and their expertise

Measurable Impact:

  • Brand Visibility: Site owner's name now appears in search results
  • Professional Recognition: Google associates the site with a specific professional identity
  • Content Attribution: Clear connection between content and its creator
  • Site Cohesion: Google understands the relationship between blog and portfolio sections
  • Professional Authority: Search results establish the site owner as a credible professional

Background​

Deep Dives​

Motviation